1. Introduction
At Petalytics, we're serious about the trust you place in our analytics tools. We operate on a principle of radical transparency. This document outlines how we handle information across our market trend analysis and customer behaviour intelligence platforms. Why does this matter? Because your data rights are human rights.
2. Data Collection & Analytics
We collect data to provide sophisticated business insights reporting. This includes direct identifiers when you contact our Sandwell office or use our cloud-based predictive modelling interfaces. Sometimes we use automated logs to monitor performance.
Our team doesn't hoard data. We only keep what's strictly necessary for the duration of our engagement. Typically, this is 7 years for financial records or the lifetime of your subscription.
3. How We Use Insights
Your information fuels the predictive models we build for your specific industry. We don't sell your raw data to third-party brokers. Period. Instead, we use it to:
- Refine advanced data analytics algorithms.
- Generate high-fidelity market trend reports.
- Ensure the security of our West Midlands data hub.
4. Security Architecture
We've implemented industry-standard encryption. Our systems are routinely audited to ensure compliance with the latest cybersecurity protocols. Rest assured, your business intelligence remains strictly within your control.
5. GDPR & UK Data Rights
As a UK-based entity, we adhere strictly to the Data Protection Act 2018. You've got the right to access, rectify, or erase your data at any time. Just email our Data Protection Officer at [email protected] and we'll handle the rest.